Importance of Public Relations

Public relations boosts an organization's credibility, because it'll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. If messages are chosen to be communicated, they'll gain credibility due to the intermediaries' credibility. 

Great public relations means setting up ongoing relationships with many important influencers (and therefore their audiences) and knowing how your business may become an excellent data source for the influential. 

5 Reasons Why PR is Important for your Company:

1) Damage Control -- Despite increasing your company’s authority and social profile, PR plays a vital role in the times of crisis.

2) Becoming a Brand -- Today’s world’s fierce competition has set a benchmark where publicity and quality take it all.

3) Social Networking -- The dramatic rise of the usage of social media, has skyrocketed the purpose of business in social networking.

4) Stay Visible -- Visibility clearly shows the importance of public relations. Never let your customers forget that you exist.

5) Building Partnership -- In order to grow your business, establishing partnerships is essential, because having “strong” connections directly affects your company’s authority.

Of course, the primary focus of public relations is beneficial, but, above all, the best perk of PR is creating a positive public image and building friendly relationships with the media.  Also, having such relationships, is directly connected to rise in sales.

PR is vital:

• PR is all about building relationships to advance, promote, and benefit the reputation of you yourself, your department and institution
• PR is about communicating your message to gain allies, advocates, supporters, etc. in the community and the institution
• It aids in marketing the department for recruitment purposes and can lead to improved quality of student applicants
• It demonstrates to funding agencies that you are making a difference and actually have results
• It can improve the reputation of an individual department
• It can also serve the greater physics community by convincing the public that “quarks, quantum dots, and nanostructures are cool”
• It can lead to strong community and industrial partnerships, and even financial support